Homeplus, the major South Korean retailer has opened the world’s first virtual store geared to smartphone users, with shoppers scanning barcodes of products displayed in a Seoul subway station.
“Consumers will be able to order and get delivery of 35,000 products, ranging from milk, egg, pasta sauce, gochujang [Korean red pepper paste], tissues and digital cameras, by simply pulling out their smartphones and scanning QR [Quick Response] or barcodes of products shown in the subway station with the Homeplus app,” Lee, Homeplus CEO said.
Currently, only Android smartphone users will be able to use the service. This app will be soon available for iPhone and iPad users too.
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